Sulfate-free (without SLS, SLES, ALS) shampoo for bleached and lightened hair gently cleanses and nourishes for light, bright hues.

75% More Condition*

*When using Forever Blonde Shampoo, Conditioner and Leave-In Treatment Spray, as compared to untreated hair. Results based on testing by an independent, third-party laboratory.

Details

Hair Type
Ideal for Bleached + Lightened Hair.

Fragrance
Revitalizing cucumber scent with fruity notes.

Environmental Responsibility
Our commitment to reducing our environmental impact is stronger than ever. That's why the new Paul Mitchell packaging is made with post-consumer recycled (PCR) materials,* low-profile caps and labels designed for improved recyclability.**

*Bottles and jars will be 30-50% PCR and tubes will be 25% PCR. Retail sizes only. Excludes pumps and select caps, which are made from virgin materials. **Check your local requirements.

How to use

Massage into wet hair. Rinse. Repeat as needed. Follow with Forever Blonde Conditioner.