Deep purple shampoo instantly tones and corrects yellow, brassy tones and brightens highlights, improves manageability and adds shine.

5x More Toning Power*

*As compared to Platinum Blonde Violet Shampoo.

Details

Hair Type
Ideal for Blonde, Highlighted, Gray or Silver Hair.

Fragrance
Refreshing cucumber melon scent with soft floral notes.

Environmental Responsibility
Our commitment to reducing our environmental impact is stronger than ever. That's why the new Paul Mitchell packaging is made with post-consumer recycled (PCR) materials,* low-profile caps and labels designed for improved recyclability.**

*Bottles and jars will be 30-50% PCR and tubes will be 25% PCR. Retail sizes only. Excludes pumps and select caps, which are made from virgin materials. **Check your local requirements.

How to use

Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Wash hands thoroughly. Follow with Platinum Blonde Violet Conditioner.